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ISPs and Paxfire Hijack Searches on Popular Brands [Updated]
On Thursday, August 4, New Scientist and the Electronic Frontier Foundation, together with researchers at the International Computer Science Institute at UC Berkeley, broke the news that ISPs...
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Pinterest and Affiliate Disclosure
The past few weeks have found the internet’s hottest new social media site, Pinterest, embroiled in a controversy regarding affiliate marketing and proper affiliate disclosure. Although Pinterest...
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FatWallet Cash Back Fraudsters Plead Guilty to Nordstrom Wire Fraud
Updated Two FatWallet Cash Back members recently pled guilty to wire fraud for using FatWallet’s Cash Back program as a vehicle to swindle money from Nordstrom. According to the United State Department...
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BrandVerity is now on Facebook
We are happy to announce we are on Facebook! Find out more about us, browse, or like us at http://www.facebook.com/BrandVerity. This post originally appeared on the BrandVerity at BrandVerity is...
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Come find us at Internet Retailer
We’re excited to attend the Internet Retailer conference this year! The annual event will be held in Chicago from June 5-8. Stop by booth #357 or drop us a note if you’d like to schedule some time....
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Affiliate Toolbar Profiles now available in BrandVerity
Affiliate marketers are known to have several strategies for increasing revenue- some of which are labeled as ‘black hat’ tactics and others as the more responsible ‘white hat’. However not all...
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Innovation in Search Ad Fraud: Coupon Hijackers
In the course of BrandVerity’s regular monitoring of our clients’ accounts over the past few weeks, we’ve become aware of a new way that Black Hats have been defrauding both retail companies and...
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Affiliate Summit East 2012 Panel Summary: Affiliate Compliance – Best...
We thoroughly enjoyed Affiliate Summit East and found it to be a great learning experience. We were fortunate enough to have our CEO, Dave Naffziger, moderate a savvy panel of affiliate managing and...
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Social Media Compliance
We’re very excited to formally launch our Social Media Compliance Service. BrandVerity’s Social Media Compliance service identifies tweets and public Facebook status messages that meet the criteria you...
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New Mobile Recurring Billing Scam Found on Google Mobile
We just identified a new wrinkle in the mobile recurring billing scam we discovered last June. For a quick refresher, this is a technique Black Hat affiliates use to pose as legitimate coupon sites and...
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Affiliate Summit Wrap-Up
What an eye-opening few days! So many great people and so many interesting stories from all sides of Affiliate Marketing. When you get the chance to step back for a moment, you can really start to...
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5 Signs of Coupon Code Abuse and Neglect
For more than a decade, coupon codes have served online marketers rather well. They’re an excellent arrow in the quiver, capable of accomplishing a variety of goals—gaining new customers, re-engaging...
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Guest Post: The Price Anchoring Effect within Affiliate Marketing
Brands and agencies do it, as do bars and restaurants, but do your affiliates take full advantage of the price anchoring effect when creating a contextual environment that upsells products on their...
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The Oscars Trademark in Paid Search
After observing the Super Bowl trademark be subjected to potential misuse and misrepresentation by advertisers, we decided to look into the paid search surrounding another monumental event: the Oscars....
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Affiliates Redistributing Coupons through the Yahoo Toolbar
For companies looking to engineer some extra (perhaps non-organic) traffic, toolbars are a pretty clever strategy. They take much less investment than full-fledged web browsers, but afford options such...
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Yahoo Toolbar Redirecting to Merchant’s Competitor
After our initial findings last Friday, we uncovered some more interesting behavior in the Yahoo toolbar. We found an example where the toolbar was deceiving users by presenting a competitor’s coupon...
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New Brand Bidding Tactic: Search Arbitrage with Parked Domains
Arbitrage targeting the GEICO brand name One of the advantages of running paid search monitoring on a large scale is that you occasionally uncover valuable data by accident. Kick up enough dust, and...
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For Those Affected by the GAN Transition
We know that the past few days have been very complicated for all of you who have had any sort of relationship with GAN. The sudden change has created a whirlwind through the affiliate marketing...
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Evaluating Affiliate Network Compliance: People, Process & Technology
The impending closure of the Google Affiliate Network (GAN) has forced a large number of advertisers to suddenly seek an alternate network. As we’ve spoken with our customers that are seeking another...
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Advertisers Brand Bidding on Social Media Sites’ Logins
In a recent BrandVerity investigation, we identified a new form of advertising arbitrage. That arbitrage relied on a special form of low-cost clicks: ads targeting branded keywords related to logins,...
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