Google ranks first in the United States as the most popular multi-platform web property accounting for nearly 83% of U.S. desktop search traffic—a market share of more than 61% among the leading U.S. search engine providers. With such a stronghold on unique visitors within the landscape, Google prioritizes continuous improvement of the quality of users’ search results, most recently completing an algorithm update that improves sites’ compliance with their quality guidelines and spam detection systems. More specifically, the changes deprioritize commercial links that are not correctly annotated—compliance updates that may negatively impact affiliate links.
