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Affiliate Exploits the Oscars Trademark to Drive Sales
The Oscars are fast-approaching and will air this Sunday, March 2nd. Web searches for related terms tend to spike in the days leading up to the show, and this year seems to be no exception. Just check...
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Announcing Custom Processes with Google & Bing
We’re excited to announce the launch of our new custom processes with Google and Bing! These processes enable us to provide feedback directly from the search engines about the status of your trademark...
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Announcing Our New Service: Content Monitoring
BrandVerity is thrilled to announce the launch of Content Monitoring! We’ve been developing, testing and iterating on Content Monitoring for months now, so we’re happy to share this news. We think...
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Notes from My AM Days Experience
It’s always hard to fully take in everything from a conference. There are so many people to meet, conversations to have, and things to learn, that it can be tough to retain everything. That’s why I...
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Keeping Your BrandVerity Account Safe from the Heartbleed Bug
You may have heard about the Heartbleed OpenSSL vulnerability in the news. This particular vulnerability affected (and may still affect) approximately 70% of the websites on the Internet, BrandVerity...
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Software Bundlers Target Firefox—Is This Trademark Abuse?
Earlier this week, Mozilla launched the latest version of Firefox. The news got plenty of people (including me) excited about the updated look, feel and features of version 29. After noticing a few...
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Compliance Thoughts I Had Planned for AM Days
I recently had the misfortune of missing out on AM Days London. I was originally preparing to speak on a panel entitled “Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.”, but ran into...
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BrandVerity Now Monitors Product Listing Ads (PLAs)
We’re very excited to add Product Listing Ad monitoring as a complimentary new tool for our clients! All of our paid search monitoring clients now have access to this new set of reports that we’ve...
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Interview about PPC Trademark Abuse on the CPC Strategy Blog
We were recently featured in a piece on the CPC Strategy blog! The post focuses on the third-party trademark abuse that we find in paid search, explaining some of the negative impacts this has on...
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BrandVerity Chosen as One of ABestWeb’s 2013 “Best Of’s”
Everyone enjoys being recognized for the work they do, and here at BrandVerity we’re no different! We’re thrilled to be one of ABestWeb’s “Best Of’s” for 2013, taking home the prize for “Best...
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When People Search for Customer Service, Brands Suffer
Ginny Marvin recently posted a fascinating article over on Search Engine Land. Her piece focuses on the issues that arise when users search for customer support on Google and Bing. In particular, it...
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Google AdWords’ Close Variant Keyword Policy and Trademark Compliance
As you may have seen, Google announced last Thursday that in late September they will be doing away with the option to disable close variant keyword matching on exact and phrase match keywords. In...
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Reseller Questions (Part 1): When is it OK for Resellers to Bid On Your Terms?
When it comes to brands that that both sell their own products and work through retail partners, issues surrounding brand bidding can be complex and confusing. While we have written about these issues...
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Reseller Questions (Part 2): What are the Dangers of Partner Bidding?
The issue at the core of partner bidding is the lack of control that brands have to enforce rules and regulations regarding how resellers use their brand terms. This blog post will look at what harmful...
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DirecTV’s NFL Sunday Ticket & Paid Search: Should Partners Be Bidding?
To say that Seattle loves their football would be an understatement: the Seahawks are basically a religion around here. And, while it pains my San Francisco-born-and-bred heart, it’s hard not to get...
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Reseller Questions (Part 3): What Exactly are your Partners Selling?
For many brands, sales through retail partners vastly outnumber their direct sales, making partner bidding an essential part of a marketing and sales plan. But is there a point at which that kind of...
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Hospitality Attorney Greg Duff on OTA Agreements and Paid Search
Credit: Flickr It’s no secret that we’ve been focusing a lot on the topic of partner bidding this month at BrandVerity. Posts so far have discussed important issues such as when partners should or...
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Reseller Questions (Part 4): Where is Your Brand Being Sold?
For many brands, the primary, even sole, concern when it comes to working with a reseller is whether they drive sales effectively. We think, however, that brands should pay almost equal attention to...
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Reseller Questions (Part 5): What Can Happen to your Brand when Resellers...
Our post on GoPro and Greentoe began to discuss the potential impact of affiliate marketing on partner bidding. Today’s blog is going to look at an apparel brand, Converse, and the ways that...
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Reseller Questions (Part 6): What’s Going on with Product Listing Ads?
As both a dancer and a devoted wearer of Adriano Goldschmied (AG) jeans, I was intrigued by the company’s newest social media campaign on Tumblr, the latest in a series of companies using dancers as...
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