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Lead Gen Questions (Part 1): What Am I Paying For?
A few weeks ago we wrapped up our Resellers blog series–a group of posts that exposed some of the potential downsides of working with resellers. While, for many branded companies, working with...
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Who’s Using Brands’ Trademarks in Paid Search? Find Out in Our Report on the...
Did you know that every time a potential customer searches for your brand on Google, there’s about about a 1 in 3 chance they’ll see an ad, using your trademark, that was placed by another advertiser?...
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Lead Gen Questions (Part 2): How Can My Customers End Up on a Competitor’s Site?
Last week we started our Lead Gen Series with a post outlining the basic structure of lead generation sites and some of the potential issues in that model. This week we move on to a more specific...
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Lead Gen Questions (Part 3): Who are my customers calling?
Picking up where we left off last week, when we discussed the path a consumer may take from Googling your name to clicking on a lead generation site’s ad and ultimately landing on your competitor’s...
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Happy Black Friday from BrandVerity
This Friday officially kicks off the holiday shopping season (though if the emails I’ve been getting this week and this TechCrunch article are any indication, it’s already started). While we at...
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Lead Gen Questions (Part 4): That’s what I’m paying for?
If you’ve been following our lead gen series, you’ll know that we’ve already discussed the basic outline of lead generation sites and the problems that arise when those sites bid on your terms. This...
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Lead Gen Questions (Part 5): Is there a smarter way to use Lead Gen Sites?
If this blog series could be summed up in a single phrase, it would probably be “what you don’t know can definitely hurt you.” (Then again, that might be the theme of all BrandVerity blog posts). But,...
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Display URLs Not Appearing on Yahoo and Bing
We’ve recently been finding some ads appearing on Yahoo and Bing without a Display URL. We first noticed this on Yahoo, where the ads were simply composed of a headline and description text (without...
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Black Friday Follow-Up: Brand Bidding Increases Through Thanksgiving Weekend
Right before Thanksgiving, we ran a quick post outlining how to minimize the non-compliant paid search tactics that often crop up around Black Friday. We also said in that post that we’d update with...
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E-Cigarettes Gaining in Popularity—and in Regulatory Issues
The National Institute on Drug Abuse released a survey yesterday revealing that teenagers now use e-cigarettes at substantially higher rates than traditional cigarettes. The results of the annual,...
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Affiliate Legal Issues: Notes from BrandVerity’s Presentation at Affiliate...
My intrepid partner in [educating the world about trademark] crime, Sam Engel, presented at Affiliate Summit West yesterday morning on a panel called “Affiliate Legal Issues: Three Immediate Action...
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Our Favorite Moments from Affiliate Summit West 2015
Affiliate Summit West 2015 was, by all accounts, a great event. The office has been buzzing for the last week as the ten (!) people who were at the conference have shared stories, contacts, and...
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Launching the FTC Compliance Blog Series!
With 2015 now well underway (can you believe it’s February?!) and Affiliate Summit West behind us (though we’re already looking forward to our next chance to meet up with our customers in person!),...
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WSJ Article on Fashion Blogs Raises Questions About FTC Compliance
Sometimes the stars align and topics you’re already thinking about suddenly become major news items. Last week’s news cycle was was all about affiliate marketing, starting with a Wall Street Journal...
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Our Q4 Report on Branded Keywords Is Out!
We’ve just released the latest edition of our report on The State of Branded Keywords in Paid Search, which covers our observations and findings from Q4 of 2014. In this edition of the report, we’ve...
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Brand Protection 101 with the Digital Strategy Insights Podcast
Did you know there’s a new digital marketing podcast in town? Digital Strategy Insights, a podcast hosted by Sarah Bundy and produced by All Inclusive Marketing, launched this February and is already...
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FTC and FCC Sources, Resources, and Information
FTC Compliance is not a new topic for the BrandVerity blog–in fact, our first post after announcing our launch touched on FTC issues! And we’ve added a fair bit more content since 2009. In 2013, Sam...
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In Anticipation of the Pi-Day of a Lifetime, We Blind Tasted 5 Apple Pies
Our office observed Pi-Day today. Christopher led the team in a blind tasting of five store-bought frozen apple pies. The Candidates: >A: Mrs. Smith’s Original Flaky Crust Dutch Apple Pie ($5.99):...
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FTC’s “Operation Full Disclosure” and ROSCA Enforcement Efforts Gaining Momentum
We’re thrilled to be featuring the first guest post in our FTC Compliance series, written by attorney Richard B. Newman. Richard has been a great source for us at BrandVerity as we’ve developed our...
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Google To Update Policy Regarding Software Download Ads
One of the major takeaways from both editions of BrandVerity’s Branded Keywords Report has been that Download & Toolbar sites, which bundle free versions of software with other products, such as...
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