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Understanding Trademark Rules and Owning Your Brand Voice
I caught up with Christi Olson, Head of Evangelism for Search at Microsoft at the leading search conference MozCon. In her presentation, “What Voice Means for Search Marketers,” Christi provided an...
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Top 3 Things to See and Do at CardCon 2019
On your way to CardCon? Or are you already in Washington, DC attending FinCon? This is our third year attending CardCon, and we are really looking forward to this conference, the premier event for...
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Ortlieb v. Amazon: The Implications for Paid Search Marketers
In July 2019, the German Federal Court of Justice (BGH) ruled that Amazon’s advertising on Google using the branded term “Ortlieb” was a trademark infringement because the Google ad led to a list of...
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Google Unifies Trademark Policy across Geographies
Good news trademark holders! Google has recently updated its Google Ads Trademark Advertising Policy, giving you simplified global control of your trademarks.
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Online Brand Protection Just Got Easier With BrandVerity’s New Interface and...
Having worked with thousands of brands, we are very familiar with the challenges digital marketers face owning brand protection in paid search. You have a lot on your plate, and while combating online...
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With Widespread Consumer Confusion, Brands Must Be Extra Vigilant Protecting...
With US retail ecommerce spending projected to rise as much as 13.2% to $135.35 billion during this holiday season, it’s no wonder that brands are investing so much in their paid search programs to...
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Three Ways Search Can Boost Your Consumer Brand in 2020
With the year already in full swing, global consumer marketers are poised to take advantage of the $5 trillion in global ecommerce spend projected to happen by 2021. And while leading companies will...
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It’s Time for Brands to Bring Out Their Best Selves
As I write this, I’m working from home, as is the rest of the BrandVerity team. For some of us, that means juggling how to home school our kids during the workday. For others, it translates into having...
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A New Chapter: Partnerize Acquires BrandVerity
When BrandVerity started in 2008, we knew companies were challenged with being able to protect their brand online at scale. We recognized the need for substantial technology investments to help...
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Easily See the Impact of Your Actions With Our New Progress Reports Feature
BrandVerity is excited to introduce Progress Reports, a powerful new addition that is coming soon to our paid search monitoring product. Measuring the impact of brand protection and compliance efforts...
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Being a Force for Change
Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted...
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Partnerize Acquires Pepperjam
Combination of companies immediately creates the global leader in software and service for the partnership marketing categoryToday we officially announce that Partnerize, owner of the BrandVerity...
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The Partner Marketer's Summer Reading List
2020 has been a year of profound change for marketers entrusted with the task of driving maximum sales from digital channels. More than ever, marketers need to maximize performance for every digital...
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Top 5 Tips to Protect Your Brand This Holiday Season
Every year, we alert our customers and prospects that Q4 is when we see a significant uptick in non-compliant behavior from affiliates and partners. In some cases affiliates may not be aware of the...
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Best Practices to Protecting Your Brand Online in Q4
How different will Q4 be for retail e-commerce this year? All signs point to a record-breaking quarter as digital sales become the new normal after months of lockdowns and quarantines. Experts predict...
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How to Find and Take Action Against Brand-Bidding Affiliates with...
Since the onset of economic uncertainties brought on by the global pandemic, marketers have been asked to optimize their program spend and reduce unnecessary expenditure. What classifies as unnecessary...
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Case Study Analysis: iHerb Tackles Bad-Actor Affiliates
BrandVerity’s Paid Search Monitoring solution has allowed iHerb to catch rule-breaking partners across a global program, protecting Marketing spend from payouts to unearned commissions.
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New Geo-Targeting Features: Brand Protection Made Possible for Precision...
BrandVerity ensures brand safety in key markets with geo-specific customized compliance coverage.
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Brand Protection: 2021 and Beyond
Dave Naffziger, our founder and GM, takes a closer look into what the new year has in store for the industry.
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Expert Weigh-In: How to Stay Ahead of Digital Fraudsters
It’s estimated that nearly $19 billion is lost to worldwide digital fraud each year. In response, ad compliance has become a necessity for marketers that want proper channel attribution and protection...
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